Certificate: Facebook Digital Marketing with Content Strategy


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Facebook Busineess

Gain a strong understanding of core concepts including brand positioning, market segmentation, competitive analysis, marketing channels, and metrics. This program is in partnership with Pathstream. Note: Cohorts begin the 1st Tuesday of every month, and enrollment cut-off is the Friday before.

Use Facebook Ads Manager to create, post, and analyze a Facebook ad campaign for a company of your choice. Practice interpreting and analyzing results of ad campaigns using multiple platforms.

Digital Marketing skills are in demand

  • Entry level digital marketing jobs have grown 20% annually over the last 5 years
  • Over 50% of all marketing expenditure in the US goes to digital marketing today
  • Digital marketing draws upon a wide range of abilities and interests

Courses are aligned to industry standards

  • In-demand jobs include Digital Marketing
    Coordinators, Marketing Associates, Social
    Media Coordinators
  • Students practice using industry standard marketing tools
  • Students learn core concepts including brand positioning, targeting and segmentation, and analyzing key metrics

4 Course Certificate

  1. Foundations and Strategy of Marketing
  2. Marketing Analytics and Performance Optimization
  3. Social Media Marketing
  4. Marketing Content Strategy and Branding

This program is in partnership with Pathstream.

Online: Complete online in 4 to 6 months

Cost: $2399