Certificate: Facebook Digital Marketing


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Facebook Busineess

Gain a strong understanding of core concepts including brand positioning, market segmentation, competitive analysis, marketing channels, and metrics. This program is in partnership with Pathstream. Note: Cohorts begin the 2nd Tuesday of every month, and enrollment cut-off is the Friday before.

Use Facebook Ads Manager to create, post, and analyze a Facebook ad campaign for a company of your choice. Practice interpreting and analyzing results of ad campaigns using multiple platforms.

Digital Marketing skills are in demand

  • Entry level digital marketing jobs have grown 20% annually over the last 5 years
  • Over 50% of all marketing expenditure in the US goes to digital marketing today
  • Digital marketing draws upon a wide range of abilities and interests

Courses are aligned to industry standards

  • In-demand jobs include Digital Marketing
    Coordinators, Marketing Associates, Social
    Media Coordinators
  • Students practice using industry standard marketing tools
  • Students learn core concepts including brand positioning, targeting and segmentation, and analyzing key metrics

3 Course Certificate

  1. Foundations and Strategy of Marketing
  2. Marketing Analytics and Performance Optimization
  3. Social Media Marketing

This program is in partnership with Pathstream.

Online: Complete online in 4 to 6 months | 10-15 hours per week

Cost: $1,950 (discounted from $3,800+)