SUMMER 2024 DATES TO BE ANNOUNCED SOON!
LOCATION: New Albany
*Free for Denison students.
*Shuttles will be provided for Denison students and staff.
In this course, we will explore how brand strategy and planning effectively come to life throughout a variety of channels in a larger marketing ecosystem. From brand identity, advertising, and creative execution, this course will equip you with a strong understanding of marketing and communication principles that guide a brand’s go-to-market strategy and help them win with consumers. Learn more about:
- Paid, earned, and owned channels
- Marketing strategy creation
- Customer segmentation
- Campaign and creative concepting
- Key messaging and content strategy
- Design and visual identity
- Traditional and out of home advertising
- Paid media, SEO, and other digital channels
- Social media advertising
- Digital PR including trust-building
- Emerging technology
*This Credential program is 8 weeks with 24 contact hours. To earn your badge of completion, you must achieve a minimum of 70% in 3 Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the course syllabus’s Key Performance areas.*
Molly Queen is President and Founder of Monarch Consulting as a boutique consulting firm in the digital marketing space. Clients range from startups to multinational companies. Prior to that, Molly was in an executive role at Abbott where she led the inhouse agency. In that role she led creative services, digital strategy, UX, social media, e-commerce and marketing systems. During her tenure, she and her team built the in-house agency from a small production shop to a 145 person, full-service agency that scaled to support strategic planning, brand campaigns and product launches.
Allison Ditmer has her BSBA in Marketing and MBA from Bowling Green State University. She spent 15 years at Abbott before deciding to utilize her digital marketing background and pursue building her content and freelance writing business. When she’s not helping organizations build their brands online with strategic content, she’s with her family traveling to national parks and spending time with her two kids.