Credential: Marketing for Every Industry

In-person

Register Now

Denison Edge

300 Marconi Blvd
#200
Columbus, OH 43215

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Marketing leads the revenue growth of most businesses — gain access to the demand for top-notch marketing talent across industries.

Marketing leads the revenue growth of most businesses — gain access to the demand for top-notch marketing talent across industries.

Marketing is a portal into every industry! Get your Marketing Foundations credential and prepare for an exciting position as a Digital Marketing Specialist, Social Media Manager, Marketing Representative, and more.

The Marketing Credentialed Program is for…

  • College students who want to pursue marketing as a career
  • Recent graduates who desire this credential to enter their preferred professions
  • Career professionals to add to their skill base and increase their value proposition in their current career or for a potential career pivot

Through a potent combination of lectures, in-class exercises, case studies, expert guest speakers, and articles by Marketing thought-leaders, you will learn:

  • Digital Marketing Practices
  • Websites, User Experience, Web Analytics, Databases, CRM, Customer Journeys, Paid Advertising, Content Marketing/Social Media, Email Marketing
  • Marketing to businesses and consumers (B2B and B2C)
  • Market Research
  • Marketing Planning
  • Analytical Frameworks
  • Value Propositions
  • Customer Behavior, including The “Jobs to Be Done” Model
  • Storytelling
  • Careers in Marketing

When:

Tuesdays (10 total sessions) : September 14, 21, 28, October 5, 12, 19, 26, November 2, 9, 16

Where:

Denison Edge | 300 Marconi Blvd #200, Columbus, OH 43215

Time:

5:30 – 8:30 PM (each session)

Cost:

$1,600

NOTE: By fully participating in this program you will earn a Credential from Denison Edge to include on your résumé and LinkedIn profile.

Instructor:

Your lead instructor, Neil Collins, is the President and Founder of Results Marketing Group. Previously Neil has served in marketing leadership roles for national consumer brands like Aquafresh, Renu, and Classico Italian foods. He later served as CEO for an accredited career education business and CMO for a major independent supplier of energy to millions of customers, both households and businesses. Currently, Neil serves as Leader at Innovate New Albany, a business incubator and a hub for innovators and entrepreneurs who are serious about building businesses that are both valuable and sustainable.