Credential: The Art of Sales for Every Industry


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Denison Edge

300 Marconi Blvd
Columbus, OH 43215

Learn Sales processes and skills that can be applied across many industries in this 8-week Credential program.

Learn Sales processes and skills that can be applied across many industries in this 8-week Credential program.

As the saying goes, “nothing happens until something gets sold.” Therefore, it should come as no surprise that Sales Revenue is the top line item on organizations’ income statements – every organization has a product or service to sell. It could be a car, software, a financial investment, an experience, or consulting – but every organization generates revenue through sales, and every organization needs people to sell their products. Selling can come in many different forms, but all require hard and soft skills to make the most significant impact on the organization and the seller.

Through a combination of interactive exercises, role-playing, industry & sales-focused guest speakers, and lectures, you will learn sales processes and skills that can be applied across many industries and sales roles, including:

  • Sales fundamentals
  • Ethics
  • Sales process: Engage, Understand, Connect, Close
  • Negotiations
  • Building customer success
  • Sales in a digital world
  • Closing the final sales call
  • Personal marketing
  • Networking
  • Career development

When & Where:

Wednesdays: September 14 – November 9, 2022 (No class October 12)

5:30 PM – 8:30 PM ET

Denison Edge | 300 Marconi Blvd, STE 200, Columbus, OH 43215



This Credential program is 8-weeks with 24 contact hours. To earn your badge of completion, you must achieve a minimum of 70% in 3 Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the course syllabus in Key Performance areas.


Emily Tanoury and Clark MacDonald have a combined tenure in sales of over 40 years.

Emily is an enthusiastic and diligent enterprise software sales professional focused on helping Fortune 500 organizations achieve maximum value from their data through cutting-edge technologies such as IoT, Blockchain, and Advanced Analytics, as well as determining the appropriate journey and balance of cloud solutions. She is currently working sales for Microsoft in Data and AI Solutions, with previous client experience at IBM and Harvard Business School.

Clark is an experienced client executive with a proven track record of helping clients achieve business results with creative consulting and technology solutions. He is currently SVP of Business Development at Core Scientific, with previous sales experience at both Microsoft and IBM.

*This program is free for students currently attending Bluffton, Capital, Denison, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, and Wooster. Ask your career center for the promotional code.*