MarComm

Building Valuable Brands with Neil Collins

February 18 - March 11, 2025 / 5:30 pm - 8:00 pm

In-Person

Register

$300**Free for Denison students.*Non-Denison students / professionals: email edge@denison.edu to register.

Gain the skills to build impactful brands with tools and techniques that blend timeless brand management principles with cutting-edge strategies.

Through hands-on projects in an experiential learning environment, you’ll learn to position brands effectively and develop strong brand identities tailored to target market segments. Examine brand management techniques that successful brands use to build equity and sustain growth, and gain insight into measuring brand value using tools trusted by top global brands.

Commitment
Level

2.5 Hours, Once a Week on Tuesdays, 4 Weeks, at Denison University

Measured vs.
Learning

By the end, you’ll be equipped to create, evaluate, and enhance brand value in competitive markets.

Edge badges

Earn Your Badge
of Completion

Accelerator programs range from 4-12 hours of contact time. To earn your badge of completion, you must achieve a minimum of 75% in three Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the Key Performance areas in the course syllabus.

Meet Your Instructor

Neil’s passion for education and career development drew him to Denison Edge, first as the lead Marketing & Brand Strategy instructor, and now the lead of business development for Denison Edge. Among other things, Neil is the President and Founder of Results Marketing Group. Previously Neil has served in marketing leadership roles for national consumer brands like Aquafresh, Renu, and Classico Italian foods. He later served as CEO for an accredited career education business and CMO for a major independent supplier of energy to millions of customers, both households and businesses. Currently, Neil serves as a Leader at Innovate New Albany, a business incubator and a hub for innovators and entrepreneurs who are serious about building businesses that are both valuable and sustainable.

Register for Building Valuable Brands

Gain the skills to build impactful brands with tools and techniques that blend timeless brand management principles with cutting-edge strategies.

Register