AI for Email Marketing with Cassie Tucker and Ally Golden
October 5, 2026 / 6:30 PM – 8 PM
$50.00
Turn AI into your email marketing partner, from campaign strategy to final send
Email remains one of the most powerful tools in a marketer’s toolkit, but creating effective campaigns takes time, strategy, and a strong understanding of your audience. In this hands-on workshop, you’ll learn how to use AI as a creative and strategic partner throughout the email marketing process. Explore how to map an automated welcome series, write compelling newsletters, generate and test subject lines, develop campaign calendars, and turn a single idea into content for multiple sends. You’ll also learn the critical step AI can’t do for you: refining its output to capture an authentic brand voice, maintain accuracy, and create messages that connect with people. You’ll leave with practical techniques and prompts you can use to create stronger email campaigns more efficiently.
Commitment
Level
One Night, Monday, Online
Measured vs.
Learning
This workshop will walk through real-world examples in email marketing, showing how AI supports the process from mapping automated welcome series and campaign calendars to writing newsletters and generating subject lines. Participants will gain hands-on experience turning a single idea into content for multiple sends and refining AI output to capture an authentic brand voice, leaving with practical techniques and prompts for stronger, more efficient campaigns.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Workshops range from 2-4 hours of contact time, depending on the topic and content. To earn your badge of completion, you must attend the entire session.
Meet Your Instructors
Cassie Tucker is an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal of her work with her clients is to drive meaningful connections, build community, and fuel sales growth. In the corporate world, she worked for NYC social media agency Socialfly where she collaborated with brands like NEST Fragrances and IL MAKIAGE. As an entrepreneur, she combines her work in marketing and experience as a former Disney Cast Member to make magic for her clients. Through her work as the co-host of Marketing Happy Hour, she is committed to empowering and encouraging young professionals on their career journeys. In her free time, Cassie enjoys visiting the Orlando theme parks, thrifting, and practicing her photography.
Ally Golden is a marketing leader with over a decade of experience driving revenue growth through global, integrated marketing strategies and high-impact brand partnerships across the finance, retail, entertainment, and tech industries. Throughout her career, she has partnered with well-known brands including Madewell, Upwork, TIDAL, and more. As co-host of Marketing Happy Hour, Ally brings her real-world experience to the mic—helping listeners navigate career-defining shifts, build their confidence, and level up professionally. Off the clock, you’ll find Ally traveling, thrifting, catching a Pilates class, or spending time with friends and family in sunny Orlando, Florida.
Register for AI for Email Marketing
Turn AI into your email marketing partner, from campaign strategy to final send
Register