MarComm

Brand Audit Bootcamp with Cassie Tucker and Ally Golden

October 19, 2026 / 6:30 PM – 8 PM

Online

$50.00

Who are you?
Select Your University

Learn how marketers analyze brands, understand customers, and uncover opportunities for growth

Every successful marketing strategy starts with a strong understanding of the brand. In this hands-on workshop, you’ll learn how marketers evaluate a brand from the customer’s perspective, examining everything from messaging and positioning to the overall customer experience. Through a live brand audit, you’ll identify what a brand is doing well, uncover opportunities for improvement, and explore what makes certain brands stand out in a crowded market. You’ll also discover how AI can accelerate competitive research and analysis while learning how to turn your findings into thoughtful, strategic recommendations.

Commitment
Level

Workshop

One Night, Monday, Online

Brand Audit Bootcamp

Measured vs.
Learning

This workshop will walk through real-world examples in brand auditing and competitive analysis, showing how marketers evaluate a brand from the customer’s perspective, from messaging and positioning to overall customer experience. Participants will gain hands-on experience conducting a live brand audit, using AI to accelerate competitive research, and turning findings into thoughtful, strategic recommendations.

*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.

Edge badges

Earn Your Badge
of Completion

Workshops range from 2-4 hours of contact time, depending on the topic and content. To earn your badge of completion, you must attend the entire session.

Meet Your Instructors

Cassie Tucker is an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal of her work with her clients is to drive meaningful connections, build community, and fuel sales growth. In the corporate world, she worked for NYC social media agency Socialfly where she collaborated with brands like NEST Fragrances and IL MAKIAGE. As an entrepreneur, she combines her work in marketing and experience as a former Disney Cast Member to make magic for her clients.  Through her work as the co-host of Marketing Happy Hour, she is committed to empowering and encouraging young professionals on their career journeys. In her free time, Cassie enjoys visiting the Orlando theme parks, thrifting, and practicing her photography.


Ally Golden is a marketing leader with over a decade of experience driving revenue growth through global, integrated marketing strategies and high-impact brand partnerships across the finance, retail, entertainment, and tech industries. Throughout her career, she has partnered with well-known brands including Madewell, Upwork, TIDAL, and more. As co-host of Marketing Happy Hour, Ally brings her real-world experience to the mic—helping listeners navigate career-defining shifts, build their confidence, and level up professionally. Off the clock, you’ll find Ally traveling, thrifting, catching a Pilates class, or spending time with friends and family in sunny Orlando, Florida.

Register for Brand Audit Bootcamp

Learn how marketers analyze brands, understand customers, and uncover opportunities for growth

Register