Communicating Impact: PR, CSR, and the Caring Economy with Toby Usnik
September 30, 2026 / 6:30 PM – 8:30 PM
$50.00
Communicate Purpose and Build Stakeholder Trust
Corporate social responsibility is about more than good intentions. It requires thoughtful action, authentic communication, and a clear understanding of stakeholder expectations. In this workshop, you'll explore the connection between CSR, reputation, and trust while examining how organizations communicate their impact in meaningful ways. You'll learn to distinguish authentic initiatives from performative messaging and discover how AI tools can support research and planning while preserving human judgment and empathy. By the end of the workshop, you'll have experience developing a CSR strategy and crafting messages that connect purpose with measurable outcomes.
Commitment
Level
2 Hours, One Day, Wednesday, Online
Measured vs.
Learning
At the end of this workshop you will be able to connect CSR strategy to reputation and stakeholder trust, distinguish authentic initiatives from performative messaging, and develop communications that tie purpose to measurable outcomes. You’ll also explore how AI tools can support research and planning while keeping human judgment and empathy at the center.
You’ll also leave with hands-on experience building a CSR strategy and crafting stakeholder messaging you can apply in real organizational contexts.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Workshops range from 2-4 hours of contact time, depending on the topic and content. To earn your badge of completion, you must attend the entire session.
Meet Your Instructor
Toby Usnik is a communications, social impact, and AI advisor with more than 25 years of experience across global brands, cultural institutions, media, and public affairs. He is co-founder and co-head of ArtsCom in New York and previously served as Head of Communications for the British Consulate General New York. Earlier, he held leadership roles at Christie’s, The New York Times Company, Razorfish, and American Express. Toby is the author of The Caring Economy, co-author of Connecting the Dots, and host of The Caring Economy podcast. He speaks and coaches on communications, career development, and AI for social impact.
Register for Communicating Impact: PR, CSR, and the Caring Economy
Communicate Purpose and Build Stakeholder Trust
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