Know Your Value: Predicting Income with Dr. Elaine Grogan Luttrull
February 18, 2027 / 6:30 PM – 8:30 PM
$50.00
Develop a Pricing Strategy That Reflects the Value of Your Work
Pricing creative work can be challenging, whether you're selling artwork, design services, freelance expertise, or creative products. In this workshop, you'll explore four key factors that influence pricing decisions: cost, competition, customers, and competencies. Through guided activities and discussion, you'll evaluate the market for your work, identify the value you provide, and assess the strengths that set you apart. You'll leave with a practical framework for building a pricing strategy that supports both your goals and the value of your creative work.
Commitment
Level
One Night, 2 Hours, Thursday, Online
Measured vs.
Learning
This interactive workshop will help creatives build a pricing strategy that reflects the true value of their work, whether they sell artwork, design services, freelance expertise, or creative products. Participants will explore four key factors that shape pricing: cost, competition, customers, and competencies. Through guided activities and discussion, students will evaluate the market for their work, define the value they bring, and identify the strengths that set them apart, leaving with a practical framework they can use to price with confidence.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Workshops range from 2-4 hours of contact time, depending on the topic and content. To earn your badge of completion, you must attend the entire session.
Meet Your Instructor
Dr. Elaine Grogan Luttrull (she/her) is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals through education and coaching. Her workshops and presentations have been featured nationally by a long list of arts funders and advocates. Elaine has experience in both academic and industry settings, and she is a collector of letters and certifications. She holds a doctorate in instructional design leadership, plus active licenses as a Certified Public Accountant with a Personal Financial Specialist designation. She is also an Accredited Financial Counselor and completed a graduate certificate in Financial Therapy. Elaine is the author of Arts & Numbers (Agate, B2 2013), she contributes regularly to industry guides and research journals and has served on a variety of non-profit boards. She is based in Dublin, Ohio (Kaskaskia and Hopewell indigenous and cultural lands).
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Develop a Pricing Strategy That Reflects the Value of Your Work
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