Market Research: Learn What People Really Think with Shawna Mehta
February 2 – March 23, 2027 / 6:30 PM – 8 PM
$300.00
Uncover what customers think, believe, and do. Then use it to make better business decisions.
Why do people choose one product over another? What makes them stick with a brand, delete an app, or decide something just isn’t for them? Qualitative research helps you get beyond guesses by talking to people and paying attention to what they actually say and do. In this program, you’ll learn how to ask better questions, conduct interviews, observe behavior, and use social listening to uncover patterns you might otherwise miss. Then you'll run your own small study on a real-world challenge and present what you found. No statistics background required. If you can ask a good question and listen closely, you can do this work. And you'll find that getting someone to open up about what they really think is one of the most rewarding parts of the job.
Commitment
Level
1.5 hours, Tuesdays, HYBRID (In-person Denison Main Campus and Online)
Measured vs.
Learning
This hands-on accelerator will show students how to uncover what customers really think, believe, and do, and use those insights to make better business decisions. Participants will learn to ask sharper questions, conduct interviews, observe behavior, and use social listening to spot patterns others miss. Students will then run their own small study on a real-world challenge and present their findings. No statistics background is needed, just curiosity and a willingness to listen closely.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Accelerators range from 4-12 hours of contact time. To earn your badge of completion, you must achieve a minimum of 70% in three Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the Key Performance areas in the course syllabus.
Meet Your Instructor
Shawna Mehta is the VP of Marketing at Intelliguard, a healthcare technology company in Columbus, Ohio. She has spent 25 years as a senior marketing
leader and insights practitioner at SC Johnson, Abbott, Nationwide, Dunnhumby, and Everspring, and she founded Marketing Workbench, an insights-driven marketing consultancy serving startups, scale-ups, and established companies. She has interviewed hundreds of customers to shape brands, products, and go-to-market strategy. Shawna has also taught Marketing Research at Northwestern University. She holds a B.S. in Business from Miami University and an MBA from the University of Michigan.
Register for Market Research: Learn What People Really Think
Uncover what customers think, believe, and do. Then use it to make better business decisions.
Register