Marketing Communications with Allison Ditmer and Molly Queen
June 4 - June 25, 2025 / 5:30 pm - 7:00 pm
Online
$300.00
12 seats remaining
Learn how brand strategy and planning effectively come to life in a marketing ecosystem.
From brand identity, advertising and creative execution, this program will equip you with a strong understanding of marketing and communication principles that guide a brand’s go-to-market strategy and help them win with consumers.
Commitment
Level
1.5 Hours, Once a Week, Every Wednesday, Online.
Measured vs.
Learning
By the end of this program, participants will learn how to apply these principles in real-world scenarios, analyze and interpret marketing data, craft compelling brand messages, and develop strategic marketing plans that drive consumer engagement. Participants will be equipped with insights into how to leverage digital tools, storytelling techniques, and industry best practices to build strong, resonant brands.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Accelerators range from 4-12 hours of contact time. To earn your badge of completion, you must achieve a minimum of 70% in three Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the Key Performance areas in the course syllabus.
Meet Your Instructors
Allison Ditmer has her BSBA in Marketing and MBA from Bowling Green State University. She spent 15 years at Abbott before deciding to utilize her digital marketing background and pursue building her content and freelance writing business. When she’s not helping organizations build their brands online with strategic content, she’s with her family traveling to national parks and spending time with her two kids.
Molly Queen is President and Founder of Monarch Consulting as a boutique consulting firm in the digital marketing space. Clients range from startups to multinational companies. Prior to that, Molly was in an executive role at Abbott where she led the inhouse agency. In that role she led creative services, digital strategy, UX, social media, e-commerce and marketing systems. During her tenure, she and her team built the inhouse agency from a small production shop to a 145 person, full-service agency that scaled to support strategic planning, brand campaigns and product launches.
I wanted to learn more basic concepts in branding and marketing, and the class offered just that and gave me opportunities to practice my understanding through in-class discussions, exercises and mini projects.
Denison Student
Register for Marketing Communications
Learn how brand strategy and planning effectively come to life in a marketing ecosystem.
Register