Marketing Strategy: Thinking Like a Modern Marketer with Ally Golden and Cassie Tucker
February 8 – March 1, 2027 / 6:30 PM – 8 PM
$300.00
Learn how today’s marketers connect channels, experiences, and customer insights to build brands and drive growth.
Marketing today is about much more than advertising. It starts with understanding people, creating value, and designing experiences that keep customers engaged with a brand. In this interactive workshop, you’ll explore the foundations of modern marketing strategy and learn how successful brands connect channels like social media, email, events, partnerships, influencers, community, and customer experience to create momentum and drive growth. You’ll examine the modern marketing flywheel, explore the roles of owned, earned, and paid media, and learn how online and offline experiences work together as part of a larger strategy. Through examples from leading brands, you’ll develop a more strategic approach to marketing and learn how to see the bigger picture before jumping into individual tactics.
Commitment
Level
1.5 Hours, Mondays, Online.
Measured vs.
Learning
This interactive accelerator will introduce the foundations of modern marketing strategy and show how today’s brands connect channels, experiences, and customer insights to drive growth. Participants will explore the marketing flywheel, the roles of owned, earned, and paid media, and how social, email, events, partnerships, influencers, and community work together online and offline. Using examples from leading brands, students will learn to think strategically, see the bigger picture before jumping into tactics, and understand how great customer experiences build lasting momentum.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Accelerators range from 4-12 hours of contact time. To earn your badge of completion, you must achieve a minimum of 70% in three Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the Key Performance areas in the course syllabus.
Meet Your Instructors
Ally Golden is a marketing leader with over a decade of experience driving revenue growth through global, integrated marketing strategies and high-impact brand partnerships across the finance, retail, entertainment, and tech industries. Throughout her career, she has partnered with well-known brands including Madewell, Upwork, TIDAL, and more. As co-host of Marketing Happy Hour, Ally brings her real-world experience to the mic—helping listeners navigate career-defining shifts, build their confidence, and level up professionally. Off the clock, you’ll find Ally traveling, thrifting, catching a Pilates class, or spending time with friends and family in sunny Orlando, Florida.
Cassie Tucker is an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal of her work with her clients is to drive meaningful connections, build community, and fuel sales growth. In the corporate world, she worked for NYC social media agency Socialfly where she collaborated with brands like NEST Fragrances and IL MAKIAGE. As an entrepreneur, she combines her work in marketing and experience as a former Disney Cast Member to make magic for her clients. Through her work as the co-host of Marketing Happy Hour, she is committed to empowering and encouraging young professionals on their career journeys. In her free time, Cassie enjoys visiting the Orlando theme parks, thrifting, and practicing her photography.
Register for Marketing Strategy: Thinking Like a Modern Marketer
Learn how today’s marketers connect channels, experiences, and customer insights to build brands and drive growth.
Register