Podcast Studio: Build & Launch with Ally Golden and Cassie Tucker
July 9 - July 30, 2026 / 6:30 pm - 8:00 pm
Online
$300.00
Learn how to take your podcast from initial concept to a fully launch-ready show, complete with a recorded pilot, marketing assets, and a strategic rollout plan.
This program takes participants from concept to a launch-ready show. In this hands-on experience, participants define their podcast’s positioning, clarify their target audience, map out their first five episodes, and record and edit a pilot episode ready for launch. Students learn recording and editing fundamentals, craft SEO-informed titles and show notes, develop promotional assets, and build a complete marketing rollout plan. By the end of the program, each participant leaves with a launch-ready first episode, a tangible portfolio piece, and both the technical skills and strategic understanding needed to use long-form content as a powerful marketing tool.
Commitment
Level
1.5 Hours, 3 weeks, Thursdays, Online.

Measured vs.
Learning
This program guides participants through taking a podcast from initial concept to a fully launch-ready show. Students define their positioning and target audience, outline their first five episodes, and record and edit a pilot episode ready for release. Along the way, they develop SEO-informed titles and show notes, create promotional assets, and build a strategic marketing rollout plan, leaving with a completed first episode and a clear framework for using long-form content as a marketing tool.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.

Earn Your Badge
of Completion
Workshops range from 2-4 hours of contact time, depending on the topic and content. To earn your badge of completion, you must attend the entire session.
Meet Your Instructors
Ally Golden is a marketing leader with over a decade of experience driving revenue growth through global, integrated marketing strategies and high-impact brand partnerships across the finance, retail, entertainment, and tech industries. Throughout her career, she has partnered with well-known brands including Madewell, Upwork, TIDAL, and more. As co-host of Marketing Happy Hour, Ally brings her real-world experience to the mic—helping listeners navigate career-defining shifts, build their confidence, and level up professionally. Off the clock, you’ll find Ally traveling, thrifting, catching a Pilates class, or spending time with friends and family in sunny Orlando, Florida.
Cassie Tucker is an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal of her work with her clients is to drive meaningful connections, build community, and fuel sales growth. In the corporate world, she worked for NYC social media agency Socialfly where she collaborated with brands like NEST Fragrances and IL MAKIAGE. As an entrepreneur, she combines her work in marketing and experience as a former Disney Cast Member to make magic for her clients. Through her work as the co-host of Marketing Happy Hour, she is committed to empowering and encouraging young professionals on their career journeys. In her free time, Cassie enjoys visiting the Orlando theme parks, thrifting, and practicing her photography.
I learned so much more than I expected to about marketing and the approaches professionals take in research and work.
Register for Podcast Studio: Build & Launch
Learn how to take your podcast from initial concept to a fully launch-ready show, complete with a recorded pilot, marketing assets, and a strategic rollout plan.
Register