Scroll to Strategy: Social Download with Rebekah Skovron
June 1 - June 22, 2026 / 6:30 pm - 8:00 pm
Online
$300.00
Explore the strategies, tools, and AI-enabled tactics shaping modern marketing while building a mini social campaign around a brand of your choice.
This four-week program meets once a week for 90 minutes and introduces students to the core language, tools, and strategies shaping modern marketing. Students will explore platform strategy, performance vs organic marketing, influencer and UGC campaigns, content seeding, production, and measurement, with AI integrated throughout. Each participant will select a brand to analyze and develop a mini-social campaign over the course of the program. The experience concludes with optional presentations and industry Q&A, offering feedback and insight into today’s marketing landscape.
Commitment
Level
1.5 Hours, 4 weeks, Mondays, Online.
Measured vs.
Learning
This four-week program explores the strategies, tools, and AI-enabled tactics shaping modern marketing while guiding participants in building a mini social campaign around a brand of their choice. Meeting once a week, students learn the core language of marketing, from platform strategy and performance versus organic approaches to influencer campaigns, content production, and measurement, with AI integrated throughout. By the end of the program, each participant will have developed a campaign concept and gained practical insight into today’s marketing landscape.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Workshops range from 2-4 hours of contact time, depending on the topic and content. To earn your badge of completion, you must attend the entire session.
Meet Your Instructor
Rebekah Skovron is a Senior Project Manager in Business Development at Get Engaged Media, where she builds 360° social campaigns that connect cultural insight with conversion to turn audience attention into measurable growth. Her work spans social, influencer, and paid media programs that have secured $8M+ in new revenue and driven triple‑digit ROI across sectors ranging from fashion and hospitality to humanitarian causes. Across every role, Rebekah has been motivated by taking ambitious ideas from rough concept to campaigns people actually see, share, and remember.
I loved the class, its content, communication, and organization.
Register for Scroll to Strategy: Social Download
Explore the strategies, tools, and AI-enabled tactics shaping modern marketing while building a mini social campaign around a brand of your choice.
Register