SEO: Making Content Discoverable Online with Allison Ditmer
July 29, 2026 / 7:00 pm - 8:30 pm
Online
$50.00
Understand how search engines work and how to structure content so it performs more effectively online.
This beginner-friendly SEO workshop introduces individuals to how search works and why SEO skills are in demand across many marketing internships and early-career roles. We’ll cover foundational SEO concepts, basic keyword research, and simple on-page optimization (titles, headings, and content structure) so you can create content that is more discoverable online. The goal is a practical, accessible introduction rather than a technical deep dive, and students will leave with a clear framework and takeaway resources to apply afterward.
Commitment
Level
1.5 Hours, One Night, Wednesday, Online.
Measured vs.
Learning
This workshop will walk through the fundamentals of how search engines work and how to structure content so it is more discoverable online. Participants will explore foundational SEO concepts, practice basic keyword research, and learn simple on-page optimization techniques including titles, headings, and content structure. Designed as an accessible introduction, the session provides a practical framework and take-home resources that can be applied immediately in internships and early-career roles.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Workshops range from 2-4 hours of contact time, depending on the topic and content. To earn your badge of completion, you must attend the entire session.
Meet Your Instructor
Allison Ditmer has her BSBA in Marketing and MBA from Bowling Green State University. She spent 15 years at Abbott before deciding to utilize her digital marketing background and pursue building her content and freelance writing business. When she’s not helping organizations build their brands online with strategic content, she’s with her family traveling to national parks and spending time with her two kids.
I feel that I am way more prepared for the future. I am grateful to have more connections and networking advice, LinkedIn advice, and knowledge.
Register for SEO: Making Content Discoverable Online
Understand how search engines work and how to structure content so it performs more effectively online.
Register