Strategic Business Writing with Lisa Armitage
February 2 - February 23, 2026 / 6:00 pm - 8:00 pm(In-session)
In-Person at Denison University
This program is no longer available for purchase.
$300.00
Strengthen your ability to communicate clearly and persuasively across professional contexts
This program equips participants with the tools and confidence to write with clarity, purpose, and influence in professional settings. Through guided instruction, discussion, and hands-on writing practice, students will build their ability to communicate effectively across a variety of business contexts. The program culminates in a timed individual and group tabletop exercise simulating authentic workplace scenarios that demand clear, persuasive writing under pressure and with limited information.
Commitment
Level
2 Hours, Once a Week, Every Monday at Denison University.
Measured vs.
Learning
Throughout the sessions, participants will learn and apply the fundamentals of effective business writing, developing the ability to define the purpose and desired outcomes of a communication, analyze audiences and choose the appropriate tone, voice, and medium, and organize ideas logically to achieve specific goals.
Participants will leave the program with a strong writing toolkit and practical experience producing high-impact communications that drive results, such as gaining project approval, securing stakeholder buy-in, or influencing key decisions.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.
Earn Your Badge
of Completion
Accelerator programs range from 4-12 hours of contact time. To earn your badge of completion, you must achieve a minimum of 75% in three Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the Key Performance areas in the course syllabus.
Meet Your Instructor
Lisa Armitage brings over two decades of leadership experience in sales, marketing, and operations across franchise, consulting, and entrepreneurial environments. She is currently a multi-unit franchisee of Goldfish Swim School, owning and operating multiple locations, and has spent more than twelve years working within franchise systems as both an owner and operator.
Previously, Lisa served as Vice President of Marketing and Sales for the largest franchisee group within the Goldfish Swim School system, where she worked across eight markets and more than twenty-three locations. In that role, she partnered closely with leadership teams and operators to drive growth, open new locations, improve performance, and translate strategy into execution at the local level.
Lisa is the founder of Armitage Consulting Group, where she works with small businesses and franchise owners on sales strategy, marketing effectiveness, and operational clarity. She holds an MBA and brings a practical, experience-driven perspective shaped by years of leading teams, launching new locations, and making real-time decisions in fast-paced environments.
Lisa is particularly passionate about supporting small businesses, community organizations, and mission-driven teams, and is actively involved in local community and volunteer initiatives. She enjoys working with students and emerging professionals to help them understand how real-world organizations operate, and how strong communication, sound judgment, and thoughtful execution contribute to success.
Register for Strategic Business Writing
Strengthen your ability to communicate clearly and persuasively across professional contexts
Register