The Freelancer’s Playbook: Explore and Define with Shelby Garrison and Julie Field
January 26, 2027 / 7 PM – 8:30 PM
$50.00
Figure out if freelancing is right for you, and get clear on what you’ll offer.
Get an honest read on whether freelancing fits your goals, personality, and life. You’ll learn the differences between freelancing, fractional work, and consulting, see where the opportunity is today, and separate the myths from reality. Then you’ll define your offer, validate demand, and think through your brand. You’ll leave with a clear skeleton of what you’re selling and who you’re selling it to.
Commitment
Level
Online, One Night, 1.5 Hours, Tuesday

Measured vs.
Learning
This practical workshop will help students decide whether freelancing fits their goals, personality, and lifestyle, and get clear on what they want to offer. Participants will learn how freelancing, fractional work, and consulting differ, explore where today’s opportunities are, and separate common myths from reality. Students will then define their offer, test whether there’s demand for it, and start shaping their brand, leaving with a clear outline of what they’re selling and who they’re selling it to.
*Affiliated Universities: Bluffton, Capital, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein Wittenberg, Wooster, Baldwin Wallace, Ohio Northern.

Earn Your Badge
of Completion
Workshops range from 2-4 hours of contact time, depending on the topic and content. To earn your badge of completion, you must attend the entire session.
Meet Your Instructors
Shelby Garrison has spent her career telling stories that help unlock people’s full potential. She spent a decade at Sonos helping thousands of people feel connected to the mission and to each other, ultimately leading internal communications and culture globally while the company doubled in size. Then she joined Vercel as its first VP of People and helped grow the team from 40 to 400+ people across 32 countries in two years. In 2023, she took the art of storytelling straight to the source when she co-founded Career Sandwich, a coaching practice dedicated to helping people develop their own personal career narratives in clear, confident ways. Today she coaches folks from all industries, levels, and geographies on how to talk about who they are, what they’ve done, and where they want to go next, so they can build careers they’re proud of.
Julie Field started her career as a web designer at SBC Advertising and has since spent more than 20 years leading UX and design work across higher education, healthcare, franchise, and B2B brands. She works as a contractor for a variety of clients and as a partner at VYNE Creative, a creative agency helping organizations tell their stories and connect with the people they serve. In 2023, she co-founded Career Sandwich with Shelby Garrison and helped build the career management platform, which gives people practical tools and real support at every stage of their careers, from figuring out what they want to staying ready for what’s next. In The Freelancer’s Playbook, Julie draws on her own experience working independently to help people define their offer, build a presence that wins clients, and set up a freelance career that lasts.
Register for The Freelancer’s Playbook: Explore and Define
Figure out if freelancing is right for you, and get clear on what you’ll offer.
Register