Digital Advertising with Daniel Alejandro Baca
October 23 - November 13, 2024 / 6:00 pm - 8:30 pm(In-session)
Online
$300**Free for Denison students.
Elevate your digital marketing prowess with a deep dive into paid media strategies.
This Digital Advertising program will provide you with essential knowledge and skills to execute successful paid advertising campaigns across various platforms. You'll start by exploring the fundamental aspects of paid media across key channels such as paid search and paid social. Focusing on the specifics of paid search where you'll learn to measure success, develop targeting strategies, and build effective campaigns using tools like Google’s Keyword and Performance Planners. The journey continues with an in-depth look at paid social advertising on social platforms like META and TikTok. You’ll uncover the nuances of campaign structure, objective types, budget allocation, audience segmentation, and placement strategies.
Commitment
Level
2.5 Hours, Once a Week, Every Wednesday, Online.
Measured vs.
Learning
You will leave this program with a comprehensive understanding of the principles of media mix models, the nature of different channels, and how they fit into the media funnel. Specifically, you’ll have supportive tools that will help you create, manage, and optimize paid digital advertising campaigns tailored to meet your marketing goals.
Earn Your Badge
of Completion
Accelerator programs range from 4-12 hours of contact time. To earn your badge of completion, you must achieve a minimum of 75% in three Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the Key Performance areas in the course syllabus.
Meet Your Instructor
Daniel Alejandro Baca is a Senior Paid Media Strategist with a degree in Marketing and New Media from the Rochester Institute of Technology. With 9 years of experience in the field, Daniel specializes in omni-channel marketing strategy and data-driven paid media strategy. His career includes notable work with companies like Abercrombie & Fitch and Upwork. Daniel is passionate about achieving results-driven efficiency across media programs, budget optimization, and streamlining processes. In his free time, he enjoys following Formula 1, soccer, and tennis.
Register for Digital Advertising
Elevate your digital marketing prowess with a deep dive into paid media strategies.
Register