Digital Advertising with Daniel Alejandro Baca

Elevate your digital marketing prowess with a deep dive into paid media strategies.

This Digital Advertising program will provide you with essential knowledge and skills to execute successful paid advertising campaigns across various platforms. You'll start by exploring the fundamental aspects of paid media across key channels such as paid search and paid social. Focusing on the specifics of paid search where you'll learn to measure success, develop targeting strategies, and build effective campaigns using tools like Google’s Keyword and Performance Planners. The journey continues with an in-depth look at paid social advertising on social platforms like META and TikTok. You’ll uncover the nuances of campaign structure, objective types, budget allocation, audience segmentation, and placement strategies.