Marketing and Brand Strategy with Neil Collins
June 4 - July 30, 2024 / 5:30 pm - 8:00 pm
Online
$1,200**Free for Denison students.
Unleashing the power of brand strategy.
Gain an understanding of Marketing as a fundamental discipline needed to create and build successful brands, businesses, nonprofits, products, and even professional individual identities.
Commitment
Level
2.5 Hours, Once a Week, Every Tuesday, Break First Week in July.
Measured vs.
Learning
You will complete this program with an understanding of new concepts that will quickly provide you with opportunities to apply them to real-world opportunities or challenges. You will gain a comprehensive understanding of marketing, focusing on the importance of understanding and reaching your target audience. You’ll also unlock how to analyze an organization’s situation to achieve business goals, use professional tools for grounded insights, and apply strategic planning to define winning strategies.
Earn Your Badge
of Completion
Credential programs are 8 weeks with 24 contact hours. To earn your badge of completion, you must achieve a minimum of 70% in 3 Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the Key Performance areas in the course syllabus.
Meet Your Instructor
Neil’s passion for education and career development drew him to Denison Edge, first as the lead Marketing & Brand Strategy instructor, and now the lead of business development for Denison Edge. Among other things, Neil is the President and Founder of Results Marketing Group. Previously Neil has served in marketing leadership roles for national consumer brands like Aquafresh, Renu, and Classico Italian foods. He later served as CEO for an accredited career education business and CMO for a major independent supplier of energy to millions of customers, both households and businesses. Currently, Neil serves as a Leader at Innovate New Albany, a business incubator and a hub for innovators and entrepreneurs who are serious about building businesses that are both valuable and sustainable.