Marketing Communications with Molly Queen and Allison Ditmer
June 5 - July 31, 2024 / 5:30 pm - 8:00 pm
Online
$1,200**Free for Denison students.
Navigate the landscape of marketing communications to elevate your brand strategy.
This comprehensive journey will take you through the dynamic realm of marketing communications. You’ll learn essential aspects such as brand strategy, brand positioning, customer segmentation and more. Explore the dynamics of creative campaigns, delve into key messaging and content strategy, and understand design principles and visual identity. Gain insights into traditional and out-of-home advertising, and navigate the digital landscape covering paid, earned, and owned channels. Lastly, you’ll explore various career opportunities within the marketing and communications field.
Commitment
Level
2.5 hours, Once a Week, Every Wednesday.
Measured vs.
Learning
You will walk away from this program with a strong understanding around how brands are expressed through marketing communications. You’ll recognize how a brand’s visual and verbal identity are consistently delivered, connect marketing communications and an organization’s business objectives, and explore career options in marketing and advertising across a variety of industries.
Earn Your Badge
of Completion
Credential programs are 8 weeks with 24 contact hours. To earn your badge of completion, you must achieve a minimum of 70% in 3 Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the Key Performance areas in the course syllabus.
Meet Your Instructors
Molly Queen is President and Founder of Monarch Consulting as a boutique consulting firm in the digital marketing space. Clients range from startups to multinational companies. Prior to that, Molly was in an executive role at Abbott where she led the inhouse agency. In that role she led creative services, digital strategy, UX, social media, e-commerce and marketing systems. During her tenure, she and her team built the inhouse agency from a small production shop to a 145 person, full-service agency that scaled to support strategic planning, brand campaigns and product launches.
Allison Ditmer has her BSBA in Marketing and MBA from Bowling Green State University. She spent 15 years at Abbott before deciding to utilize her digital marketing background and pursue building her content and freelance writing business. When she’s not helping organizations build their brands online with strategic content, she’s with her family traveling to national parks and spending time with her two kids.
Register for Marketing Communications
Navigate the landscape of marketing communications to elevate your brand strategy.
Register